Successful Women in Business - Women Business Owners

"Achieving Business Excellence: Mastering the five C’s of Success" Barbara Lambesis, Marketing Methods, LC

Barbara Lambesis		While Customers and Cash are the essential elements of a viable business, the “C” section of the dictionary offers many other concepts. Barbara will share how to Create something of value, Cultivate the business concept, Control operations, Communicate with customers - employees and Care about what happens. Barbara has had a successful professional career in marketing and public relations and twenty-five years of small business ownership. She is a small business marketing expert, a National presenter for Inc. Magazine, Publisher of small business “How To” books and a manufacturer and distributor of items for the gift industry. She is also a Columnist for On the Camelback Corridor and Novelist – author of the humorous satire, Brothers of a Band. She is currently involved with supporting business women by providing networking opportunities and charity work.



"Discover the Secrets of Wealth Attraction Branding" Debbie Allan

Debbie Allan		Redefine, Reposition & Re-energize your business and explode your results fast! Business has changed and the time is right for Reinvention. When you are constantly evolving in a way that serves your clients and positions your business for the future, Reinvention is a natural evolution. Reprogram your business brand to stand out from the competition with an improved awareness. Learn how a powerful, targeted brand will breathe new life, energy and income into your business. Seize more opportunities to expand your business with a solid brand foundation and Internet domination. Debbie Allen has built and sold numerous successful companies in diverse industries as an award-winning entrepreneur for over four decades. She has authored five books including her bestseller, Confessions of Shameless Self Promoters. Debbie has presented before thousands of people in 30 countries around the globe and is one of less than 3% of professional women speakers worldwide to have achieved the honor of CSP, Certified Speaking Professional by the National and International Speakers Associations. Her expertise has also been featured in four motivational movies including The Opus and The Compass. Learn more about Debbie Allen at www.DebbieAllen.com.



2013 SELECTED WORKSHOP PRESENTERS

"Why Every Business Should Blog" Francine Hardaway, Stealthmode Partners

Francine Hardaway		Blogging is a way to effectively generate SEO. With the right methods, even a small business can become a “Thought Leader”. Content Marketing is the next big trend. Learn a dozen ways blogging is a convergence of earned, owned, and paid media. Every business should blog. Francine Hardaway, Ph.D is a serial entrepreneur and seasoned communications strategist. She co-founded Stealthmode Partners, an accelerator and advocate for entrepreneurs in technology and health care, in 1998. Prior to Stealthmode, she owned two marketing companies, and served as Director of Worldwide Press Relations for Intel and the CMO of Innovative Environmental Products. Francine was an Entrepreneurial Fellow of the Eller Entrepreneurship Center at University of Arizona, and was a founder of Social Media Club Arizona and the Arizona Software Association. She is co-founder of the blog USHealthCrisis, and blogs for Fast Company, Huffington Post, and the Stealthmode Blog.



"SuccessCircles- Harnessing the Power of Collaboration " Katreena Hays Wood

Katreena Hays Wood		Using the concepts from her book Dream Circles, How to Make Your Dreams Come True Through the Power of Sharing, best-selling author Katreena Hayes-Wood helps attendees learn how to build stronger teams committed to helping each other to succeed, knowing that by helping others we ultimately help ourselves. Katreena’s energetic, positive presentation style is certain to help workshop participants walk away with a plan for inspiring their work teams toward stronger and more effective collaboration; learning how to eliminate negative competition and instill positive, results-driven teamwork and increasing the winning “we can do anything better, together” vibe in your work environment. Best-selling author, Certified Behavioral specialist and Career Development veteran, Katreena Hayes-Wood believes in “Putting Passion to Work.” It is this belief that has provided her the opportunity to help others find career and life success. As a professional trainer and speaker Katreena actively develops tools, resources and engaging workshops that encourage people to step in to their lives and to live authentically, to make a difference in their communities and to expand their comfort zone. Katreena is the recipient of the Arizona Career and Technical Education Association’s Visible Difference Award as the American Business Women Association’s most prestigious National Top Ten Business Women’s Award.



"9 Easy Strategies for Building Your Prospect List Fast " Susan Mershon, TheTechie Mentor

Susan Mershon		Learn effective and simple ways to attract targeted leads to grow your list and expand your reach! Susan will share with you how to create a “freebie” that attracts your ideal client. Attract leads in your target market both online and offline. Walk away from the workshop with an action plan to help you get started immediately. 1. Learn why list building is valuable 2. How to attract leads on line and off 3. How to use email marketing services technology 4. How to create a freebee that attracts your target audience 5. Create a lead generating plan you can put to work tomorrow A self made entrepreneur, Susan built her businesses from scratch. Her Virtual Assistant Service and Technology coaching and mentoring business helps start ups and veteran entrepreneurs prospect for qualified customers.



"The Wealthy Exhibitor: How to use tradeshows to market and brand your business" Susan Ratliff

Susan Ratliff		Elevate your professionalism at the booth using Susan’s formulas for success. Explore the five essential strategies an exhibitor must master to sell more, look great and make money at tradeshows, consumer shows or expos. Walk away with step-by-step instructions, creative ideas and valuable techniques that can be immediately implemented to turn your booth into a powerful profit center. Susan Ratliff has been in the tradeshow trenches for 20 years, worked both sides of the exhibit aisle, gathered the knowledge, discovered the shortcuts and made the mistakes so you don’t have to. She knows what attendees want, how exhibitors think and what they both need to be successful. She is an award-winning entrepreneur, author, speaker; event producer and founder of a successful display products company that has helped thousands of businesses look impressive on the show floor. Known around the industry as The Exhibit Expert, Susan has unique insight into how to generate maximum income from a booth. Whether it’s a B2B tradeshow, consumer show or craft fair, Susan’s creative ideas will educate and motivate every exhibitor from the small start-up business to the fortune 500 company. Susan’s formulas for success are illustrated by personal examples from her experience in the field and on the show floor. She includes detailed instructions and relevant techniques that can be immediately implemented to maximize performance and profits at the show and after. Susan will deliver a renewed enthusiasm for exhibit marketing, keys to a competitive advantage and the knowledge to work the show like a pro.



"Strategies for protecting your Intellectual Property" Mary Juetten, Traklight.com

Mary Juetten		Intellectual Property (IP) is often ignored by startups and small businesses. Many established businesses may think they do not have IP issues but they often do! Mary will identify IP and Why IP is important to your business. Almost every business has some type of IP and protecting your IP is not just a legal issue, but good business. This presentation will provide practical business advice to assist startups and established businesses identify and secure their IP. Mary has over twenty-five years of varied leadership, management, and business and financial consulting experience including successful turnarounds in the public and private sectors. Mary is a recovering accountant, holding both a CA and CPA, and a Bachelor of Commerce from McGill University and a JD from Arizona State. Her prior work experience includes financial auditing with Richter, Usher, & Vineberg, consulting with Price Waterhouse, and executive positions with Vancouver Community College, AMEC Training & Development, and most recently a one-year consulting contract as Chief Operating Officer with a local online startup, youchange Inc.



"101 Ways to Get on Radio, TV and Internet Talk Shows in the Digital Age" Raleigh Pinskey

Raleigh Pinskey		PR person the stars, Raleigh R Pinskey offers you a crash course on how to get the attention you need to succeed. You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. 101 Ways to Promote Yourself reveals these insider secrets learned from years of experience as founder and CEO of The Raleigh Group PR, and how these low-cost, high-powered techniques can carry you to the top of your market and beyond. The Raleigh Group PR specialized in helping entrepreneurs expand their business by “maximizing your biz-ability with viz-ability. Raleigh’s client history includes Sting, KISS, Paul McCartney, Blondie, the original Singing Telegrams, the $5,000 Marilyn Monroe Doll, the first Chicken Soup for the Soul, magazines, soap opera daytime players, jingle writers, The Bronx Zoo’s “A Great Snake Named Jake”, and hundreds of small businesses. With over 1,600 appearances to her credit, Raleigh R Pinskey has affected the bottom line of more than a million businesses and organizations with her consulting, coaching, seminars, webinars, teleseminars, books and information products on Leadership, Attitude, PR/Branding/Public Relations, Business Motivation and Business Best Practices.



"The Keys to Crafting the Perfect Marketing Newsletter" Vickie Mullins, Mullins Creative

Vickie Mullins		Email marketing makes it easy to connect with your customers and for your customers to share your message with their customers. The more customers who spread the word about your business, the more your grow. Let’s get growing! Vickie founded Mullins Creative to help small businesses compete with the big boys through professionally created, quality marketing materials. Whatever service is needed, from comprehensive logo and branding designs to independent publishing of books, her project-specific team has the insight, talent and experience to make you feel right at home. With a degree in Journalism, Vickie knows the value of spot-on content combined with creativity. She has been responsible for hundreds of award-wining newsletters, both printed and electronic. Vickie's business philosophy has remained the same since the company's beginning in 1991: to treat her clients like family, do more than expected, and to give away more smiles than business cards.



"Boost Your Sales by Harnessing the Power of Your Mind " Kay Schnizlein & Cristina Whitehawk

Cristina Whitehawk & Kay Schnizlein		Your brain is a powerhouse of unused potential. Learn how to rock your sales with the revolutionary Brain Gym approach to rewiring neural pathways, old limitations evaporate, and a new path toward success becomes immediately available to catapult you to superstar status.” Learn how to take the chill out of cold calling and communicate with ease and power. Kay Schnizlein has been in sales for 36 years, focusing primarily in health insurance and the wellness industry. She has been a licensed Brain Gym® Instructor/Consultant since 2004. Her daily use of Switched-On Selling Sales Success Seminar techniques has garnered her awards such as “Top Salesperson,” as well as numerous promotions and overseas trips, including an all-expense-paid trip for two to Rome. She was named Woman of the Year by Impact for Enterprising Women, and Community Megastar by The Phoenix Chamber of Commerce. Christina has been a licensed Brain Gym® Instructor/Consultant since 1989. As a master facilitator and educator, she has been instrumental in teaching individuals, educators, and organizations to access and harness previously untapped inner resources using the brain-specific movements and processes of Brain Gym and other brain optimization techniques. Cristina was one of 50 individuals invited to participate in the forming of the Small Business Leadership Council of The Greater Phoenix Chamber of Commerce. “Her tremendous insight into small business and her talent for creating positive experiences helped chamber members to grow their businesses and prosper.” – Greater Phoenix Chamber of Commerce



"Value Based Leadership: Your Path to Prosperity" Mary Ann Guerra, Bio Accel

Mary Ann Guerra		Leadership is multifaceted and constantly evolving. While leadership encompasses many attributes, there are certain leadership qualities that exude more effective results when implemented. Value-Based Leadership is the concept of knowing your own personal, your company’s values and integrating them into life and the work place. The Lifecycle of Value-Based Leadership will be discussed: Establishing values, defining focus, visualizing success, inspiring action, reflecting on outcomes and course correction. MaryAnn Guerra, the Chief Executive Officer, Chairman of the Board and co-founder of BioAccel, is an accomplished business leader who was recently honored as one of the Top 25 Women in Business by the Phoenix Business Journal. Ms. Guerra brings more than 25 years of experience in business, health, cancer technology and genomics research management to BioAccel. Prior to joining BioAccel, Ms. Guerra served as President of TGen Accelerators, LLC and Chief Business Officer at the Translational Genomics Research Institute (TGen). Ms. Guerra is well experienced in creating novel programs to accelerate the transfer of technology from the lab into useful products and new business opportunities. Ms. Guerra has spent much of her career managing and operating successful and progressive health, science and technology businesses. She is an expert at business development and strategic planning initiatives that create organizations poised to deliver clinical and research outcomes.



"Makeover Magic: Styling steps to Match your Image to your Brand" Ali Craig & Diane Aiello

Ali Craig Diane Aiello		Diane Aiello, a celebrity hair and makeup artist and Ali Craig, a stylist to the Stars will give quick and easy tips to elevate your public image and spruce up your professional style to make sure your personal brand matches your business personae. Two lucky attendees will be chosen to receive a mini-makeover to be revealed to everyone at the close of the session. Diane Aiello has been a makeup artist working in the beauty and fashion industry for over two decades. Her obsession with makeup and fashion started at an early age, at first by sneaking into her Mom's stash of makeup then spending her adolescence with her head buried in fashion magazines and books. A few years later she left her college criminal justice studies behind and began her journey from the makeup counter to becoming a freelance artist for fashion magazines including Elle, Vanity Fair and Italian Glamour, couture runway shows such as Ralph Lauren, Halston and Oscar de la Renta and celebrities like Antonio Baderas, Brooke Burke, Gena Rowland's and more to becoming a Beauty and Fashion Editor, owning a spa and becoming a coach and mentor for new makeup artists. Based out of Phoenix with her husband and feline "children" Diane continues to travel for makeup and styling bookings regularly. She will share: 1. how your makeup and hair can represent your brand in a good (or bad) way 2. a few basic that every girl should know about makeup and hair 3. quick and easy application tips to help "personalize" your look Known as The Wonder Woman of Success and Style™, Ali (Alison) Craig is one of America's leading Personal Brand Integration and Impression Management Strategist. She truly is the entrepreneurial spirited professional’s Business Best Friend. Through her one-on-one consulting, live events, and media appearances, her insider secrets of making an impactful first, last, and lasting impressions any time (and on a budget) are leveling the playing field and opening doors for all entrepreneurs. Ali is also a certified Strategic Intervention Strategist and Marriage Educator by the Robbins-Madanes Training. Her business savvy advice has been featured in the Wall Street Journal, The New York Daily News and can be seen regularly on CBS, ABC, NBC, and Fox affiliates around the country. For more information about Ali, impression management, or personal brand integration go to www.3impressions.com.



"Blingo for Fabulous Prizes" The Girls Rule! Foundation

		The Girls Rule! Foundation is hosting this fabulous fun-filled end-of-day activity. Blingo is like an exciting game of Bingo but with way more bling. Everyone will be receiving a blingo card for their chance to win fabulous prizes.