"The Single Most Important Skill to
Get and Keep Business "
You do everything right and yet sales still aren’t as
high as you know they could be. Why? The
truth about the way you promote your product or service could
shock you. In this keynote address, Silver Rose will explain
what you’re not doing that is holding you back, and how to
increase your sales by learning and applying this one critical
You will learn:
What you are doing that is preventing you from
2. What you’re not doing that is holding
3. A simple, easy-to-learn process to get your
prospects and customers to reveal what they want from you, and
how you can keep them happy.
4. The 2 most important things
to know about your prospects.
5. The most powerful skill
every business owner must master in order to increase sales
and repeat business.
was born and grew up in Boston. She went to San Diego City
College, majoring in Journalism. When her family moved to
Nevada she joined them and began her meteoric career. She was
Administrative Assistant to the Governor of Nevada at 23. At
age 25, she owned an insurance agency. Silver was selected as
one of the Outstanding Young Women of America. She was
recruited by a British Media Tycoon to be his second in
command including serving as Creative Director and Head of
Sales. For the next 20 years she was in the Computer industry
where her three specialties were Human Resources, Sales and
Marketing. Three of her management positions included Manager
of Sales Database, Manager of Marketing Intelligence and Vice
President of Sales & Marketing where she grew sales by 250%.
For the last decade, Silver has been a Professional Speaker,
heading her own Management Consulting and Executive Coaching
Practice. Her late husband advised on and managed investments
for pension funds. Silver says he was her greatest teacher.
"Think Like a CEO: How
to Overcome the 5 Dysfunctions That are Capping Your Income at
150K or Less"
It's time to get real. You started your business to
live with more income, freedom, and clients. But now, that
dream of entrepreneurial success has started to fade. You wake
up and realize that instead of running a business as CEO,
you’ve become your own poorly paid employee, working longer
hours with unpaid vacations.
entrepreneurial dream doesn’t have to fade, but if you’re
feeling overwhelmed, wearing too many hats, and hitting a
financial glass ceiling in your business—you’ll never reach
the next level of success and leadership you crave.
you’re feeling trapped in your own business without the
clients, income, and freedom you desire, then it’s time to
fully and confidently step into your role as CEO.
once you start thinking and acting like a CEO, you’ll start to
see the real, measurable results you truly want in your
business and your life.
In this dynamic and authentic
break out session Vanessa Shaw brings her international
expertise of working with top corporate executives to guide
you to step up powerfully as the CEO in your own business so
that you can make a much bigger impact and add real results,
cash, and clients to your bottom line.
powerful session, you’ll walk away knowing…
1. The top
5 dysfunctions that are keeping you from the income, success,
and clients you want—and the best way to create immediate
results and momentum in your business right now
mindset you must embrace in order to step confidently into
your role as CEO of your business
3. How to step out of
overwhelm, stop working in your business, and turn your “busy”
workdays into successful multi-figure payouts
4. How to
leverage your brilliance and work from your vision to create a
powerful business you love
5. The exact winning
strategy that’s a real game changer in your business—and one
that business schools won’t even teach
is a business growth and success mentor for passionate
entrepreneurs and empowered leaders who have the drive and
vision to make a difference in the world.
proven business development strategies and
fundamentals—refined through working with hundreds of diverse
international clients—she helps you play a bigger game in life
by running a lucrative, powerful business and enjoying the
lifestyle of freedom you want.
After a career
in the UN in Switzerland and a stint as Chief Domestic Officer
(a.k.a. Stay-at-Home Mom), Vanessa started her pan-European
boutique executive coaching business in 2005. After almost 10
years of practice and growth, she and her team worked with
some of the world’s top law firms, banks, and international
corporations across Europe, such as KPMG, the World Economic
Forum, Oracle, and CM Cameron McKenna.
achievements in Europe, she made her “big bold move” to the
United States (making one of her own personal dreams come to
life) and rapidly established a successful US-based business
from the first steps of a concept to unmatched levels of
success in just over a year.
Vanessa is the
business mentor to turn to because she “walks her talk.” She
applies her tried and tested business success principles when
mentoring her clients. Vanessa has a savvy gift of pinpointing
exactly where entrepreneurs can immediately make quantum leaps
to step into their role as CEO of their business and start
seeing more income, more clients, and more success.
Vanessa’s unique “partnership” approach to working with
clients is what delivers such incredible transformations to
business owners and leaders all over the world. Vanessa helps
high-powered entrepreneurs, executives, and leaders break
through the 6- and 7-figure income barriers, confidently step
into their leadership roles, and helps them be bold and play
To learn more about Vanessa, head to
"How to Overcome
Sales Call Reluctance"
Prospecting is the first step to closing a sale.
Highly targeted prospecting works and with all the tools
available, it is possible to achieve your new business
development goals consistently and comfortably. Sales
Call Reluctance is the emotional hesitation to prospect and
self-promote. It affects your follow through, asking for
referrals, seminar presentations, asking for the business,
recommending a higher priced option, prospecting an upscale
center of influence and creating relationships with strategic
Five lessons you will take away from
1. How you personally respond to
2. Three of the most expensive types of Sales
3. Four steps to Overcome Sales Call
4. Four blocks that put the brakes of
5. Proven techniques to overcome the
fear of prospecting and self-promoting
Kadansky is the President of Exceptional Sales Performance, an
international sales training and coaching practice. She is a
recognized expert in identifying and eliminating Sales Call
Reluctance. Connie has a proven track record in diverse
industries. Sales Call Reluctance can neutralize any career.
Connie has coached 1800+ private clients and over 5000
clients in groups. Because of her expertise, Connie earned a
solo article in the Wall Street Journal. Thanks to a cold call
she was paid to do a radio commercial for American Express.
She was recently interviewed by Inc. Magazine, Investor’s
Business Daily and Bloomberg Business.
Laurie D. Battaglia,
MS-OD, ACC, CPC, ELI-MP
As your business grows, it’s time to form your
team. You choose the best people, expanding your support
system with high hopes. Sometimes teams come together with
little effort and sometimes they don’t.
are ways to accelerate your team to high performance, fast!
This workshop focuses on ways to understand the phases that
people go through when they join a team, and how to build a
strong team that works together synergistically. How can you
get your team to WOW performance?
Come and hear Laurie
speak about steps you can take to build your team. Practice a
few of them right in the workshop.
Five lessons you
will take away from this program:
1. See the Drexler
Sibbet Team Performance Model used as a guideline for the
steps they can take to build their team quickly.
Understand what can happen if a step is not done well or not
done at all.
3. Learn some simple steps to take to bring a
new person onto the team and build trust.
4. Understand how
to engage people in the team’s mission and vision.
about the positive impact that WOW teams have!
NOTE: This is an interactive workshop. After
seeing what the model is, and hearing an explanation of the
seven steps in the model, attendees will participate in some
of the get-to-know-you and trust-building exercises that are
the first steps of the model.
A born connector, people
magnet, gifted presenter, and calm, methodical coach, Laurie
loves showing people the way to live their dreams. Having
spent 30+ years developing people in corporate environments,
Laurie discovered her own path to living the dream. As
Co-Owner and Co-Creator of Living the Dream Coaches, LLC in
Scottsdale, AZ, she works in tandem with her husband Joseph to
coach high achieving women and men who want more out of life,
work, and relationships.
Laurie has an MS in
Organizational Development and Leadership from Philadelphia
College of Osteopathic Medicine, and a BS in Organizational
Leadership from Eastern University in PA. Her specialty is
coaching mid to senior level leaders in corporate
environments, and she enjoys working with and mentoring
emerging leaders. Her work with leadership teams helps to
build engagement into workplace cultures and practices,
allowing high performing teams to grow and flourish. She is a
Certified Professional Coach following her training with the
Institute for Professional Excellence in Coaching (iPEC).
Laurie is an Associate Certified Coach with the International
She is a member of the International
Coach Federation – Phoenix Chapter, NAWBO-PHX, ATD, The
Conscious Community, and the Arizona Organizational
"Discover the Power of Your
You have a unique message -- a brand story that will
prompt your prospects to align with your product or service
and take action. In this interactive session, Andrea
Beaulieu will walk you through the process of identifying your
key brand descriptors and the story that backs those up so you
can clearly communicate who you are, what you do and why it
matters to your potential client and win that business!
Attendees will experience the value of digging deeply
into their brand to create a powerful brand story to
differentiate their company and services from their
• Participants learn it’s not
enough to tell a potential client what you do. You need to
communicate the “why” to differentiate yourself from the
competition, and incorporate this into your speeches, your
sales/marketing vehicles and social media.
Participants learn their brand story will be memorable when
they incorporate emotional experiences, because emotion is
what secures information into our brains and inspires us to
act. So, your brand story, developed purposefully, makes you
• Participants will develop that story
by going through these processes:
* Identify a “beyond
cliché brand descriptor” and redraft it using language that is
compelling and describes the value they bring to their
clients. The aim is to identify their highest perceived value.
* Create an enhanced introductory pitch that goes beneath the
standard elevator pitch to the “why” of what they do so they
can create a real relationship with their prospects.
Initiate their brand story by exploring their creation,
personal and success stories and pulling them together with
their brand descriptor and introductory pitch.
finally, participants will learn that being in business can be
one of the toughest schools on the planet. It requires us to
continue to delve deeper and deeper into our professional and
personal resources, and to get really honest about who we are
and what we deliver so we can bring the best of ourselves to
our clients and our world.
Andrea is an expert in
speaking, story performance, presentation skills and strategic
brand messaging. As a coach, consultant and speaker, she’s
worked with hundreds of professionals to create compelling
marketing and leadership messaging. She’s served as the
contracted marketing director for a national gift show and a
national technology consulting company, and as contracted
executive director for several nonprofits. Prior to starting
her business in 1987, she worked as public relations director
for Ramada Inc. She’s the author of two books on finding and
following your authentic voice, and has been a performing
artist on the local, national and international stage,
performing for the Super Bowl halftime show and the
In the old days of brand
building, all we had to do was deliver a
sales pitch, repeat it so buyers would start
singing the accompanying jingle and poof!
They’d give your product or service a try.
Then it was up to you to deliver “business
not so easy. Repetition is still important,
but few of us customers believe business
rhetoric any more. In our modern world, we
want to hear words of recommendation from
our friends. And that puts the customer
experience at the heart of brand building.
In this interactive session, you’ll discover
a powerful brand-building force called The
Heart Effect™ and you’ll learn how to
capture and develop it within your
organization through the method known as
HEART&MIND® Branding. It’s the secret to
creating the kind of customer experiences
that get people doing the talking for you.
Consider this your chance to build your
brand and your business by working
“HEARTer,” not harder.
you will take away from this program:
1. What a brand is.
2. Why it is
3. How to discover your own
4. How to bring it to life inside
and outside your company.
5. The method
that drives exponential business growth.
Kathy Heasley is the founder and
president of HEASLEY&PARTNERS, Inc., a
branding company that helps people and
organizations grow and prosper. She is the
creator of HEART&MIND® Branding, a
proprietary method that connects companies
and people with their audiences to win
hearts and minds—in that order. Heasley, who
is an advisory board member at Grand Canyon
University's Ken Blanchard Executive MBA
Program was honored in 2012 as one of the
Top 25 Women in Business by the Phoenix
Business Journal. She has dedicated her
professional life to developing businesses
that connect with the heart and open the
mind. In the process, lives are transformed
and companies become breakthrough brands.
Heasley is the author of the audio program,
"Building Your Business Into a Brand: The
Five Stages of Heart & Mind Branding,"
co-author of Seize the American Dream: Ten
Entrepreneurial Success Strategies and a
contributor to the book Chicken Soup for the
Entrepreneur's Soul. She speaks to
entrepreneurs and business leaders around
the world about the most powerful force in
business which she calls The Heart Effect™
and is a true communications veteran,
Heasley has worked with literally hundreds
of business leaders, entrepreneurs and
companies helping them develop and grow
their businesses through brand creation and
founding HEASLEY&PARTNERS in 1994, Heasley
spent ten years doing the work of brand
building for big companies like Coca-Cola,
Ryland Homes, Dr Pepper, and
small-to-midsize entrepreneurial companies
in the areas of finance, insurance,
hospitality and technology. It was while
working for a high-tech firm in the early
90's that she experienced the power and the
potential of heart-driven companies. Ever
since she has been helping clients find that
power in their own companies. Heasley is a
graduate of Penn State University with a BA
in Advertising and has made her mark
nurturing businesses and business leaders
around the world giving them the
"permission" and the process to bring their
heart to life in all they do.
"Your Website is a BeeHive
Make It an Effective Sales Conversion Tool."
Learn why your website should be the center of your
marketing efforts and learn a few strategies to make it more
effective sales conversion tool.
will take away:
1. Why your website should be a bee
hive (center of your marketing efforts).
2. How to get your
worker bees (social media) to do all the work.
3. Tips to
make your website a pot of golden honey (we mean money!).
4. How to track results and measure success.
Yourself for Success: Learn How to Consciously Create Your
You’re a smart cookie. You are dedicated and take action.
You’re likely doing all you can to generate positive outcomes.
But do you prime yourself for success? Are you clear on
your intention? Do you actually FEEL your vision?
Building a conscious business starts with your state of being.
It’s the key to your success, literally translating into your
In this experiential session, we’ll delve into
the deeper meaning of your business and why you choose to
invest yourself in offering the products and/or services you
do. We’ll engage in a soul-priming exercise that will put you
in touch with your deepest desires, help you clarify your
vision, feel your passion and authentically connect with
yourself in order to powerfully connect with your audience. In
a guided meditation, we’ll get out of our heads and into our
hearts to build an energetic foundation for your company.
This workshop serves as a pre-cursor to strategy and
tactics. You will walk away with new insight and know what
direction and action to take based on your newfound inner
Kristi Hall has been serving the Arizona
business and non-profit community for 20 years. She is the
Founder of Conscious Connections, a leadership community that
helps professional women live and work at their highest
Kristi is a community builder who knows how
to galvanize people around worthy issues, causes and
initiatives. Her greatest strength is her ability to bring
vision to life. She has served as a leader in marketing and
product/service development management for both large and
small organizations, including State of Texas Governor's
Office, The Arizona Republic, AASK, Gannett Custom Publishing,
Scottsdale Area Chamber of Commerce and Human Dynamics.
Kristi’s greatest passion is human development. Her vision
is a world where business works for everyone. Conscious
Connections is a long held dream to build a more conscious
"K.I.S.S.- Keep It Simple Silly"
Angela Sticca Snyder
Overwhelmed with what you should be doing with your
expenses & receipts? Best Practices for how to organize and
save, in order to be audit ready. Learn how systems &
procedures streamline & propel your business with the ability
to handle twice the volume. Position yourself for the next
level of growth with the infrastructure to support you.
Five lessons you will take away from this program:
1. Increase the efficiency of their bookkeeping.
2. How to
maximize all tax deductions.
3. Ensure they are audit
4. Developing the right systems & procedures to
increase efficiency and revenue.
5. Elevating their mindset
on building and growing their revenue potential.
Angela Sticca Snyder is the consummate strategist. She loves
listening, analyzing and developing strategic ideas and plans
that bring excitement and comfort to those she mentors.
Angela knew at a very young age that she enjoyed
problem solving and developing plans for the “next step”. Her
drive, determination and strategic ability was evident early
on in her life. She strategically planned out her educational
path in order to streamline her road to success. She excelled
her schooling by graduating from high school at 16 years of
age, earned a Bachelor’s in Accounting at 19 years old, and
then rounded out her formal education with her Master’s Degree
in Taxation at 21 years, only after taking a year off to go to
Culinary School. Angela is also fully licensed with the IRS as
an Enrolled Agent and maintains a former Top Secret Security
clearance with SSBI.
During her career, Angela
has gathered over 23 years of hands-on experience in working
with thousands of businesses, including, not only
solo-preneurs, but also established businesses, and everything
in between. Her clients include CEOs in diverse industries.
One of her early on ventures was building a highly lucrative
international manufacturing and import sweater business, that
she grew from inception, to growth, landing her line in
Nordstrom's, then she strategically planned and executed the
profitable sale of the business.
successful leader, coupled with Angela’s experience in working
with thousands of businesses over the years, understanding
their structure, procedures and accounting, has given her the
leverage and knowledge to assist her clients with inside
experience of what has and hasn’t worked for their peers.
"How To Speak so People Will Buy"
Emily Schwartz, Ph.D. Education
Don’t think you’re in the speaking
profession? Think again. Your ability to
speak well in public can make or break your
business. Whether it’s a networking
presentation, sales pitch, or even a
conversation, the words you say and how you
say them drastically affect customers’
perception of you and your product. A poorly
placed story, sloppy introduction, or
ineffective gesture can mean the difference
booking new business…and going home empty
handed. You’re already an expert at your
craft, but with these 5 simple strategies,
you can sound like one too.
lessons you will take away from this
1. How to brag without
2. How to maximize pre and post
3. How to tell
4. How to avoid using
5. How to be
Dr. Emily Schwartz is a national speaker
as well as a sought-after public speaking
coach. With a Ph.D in education, Emily has
made a career out of being able to state
complex, boring things in a simple, and
interesting way. She is the author of How To
Speak so People Will Buy and has been
featured on NBC, ABC, and 3TV. An avid
member of Toastmasters, she also won the
state-wide speech evaluation contest which
means that she not only speaks eloquently,
but can quickly cut to the core of what
other speakers need to do to improve.
"How to STRENGTHEN Everything You
What’s a great way to waste valuable time and lose
Allow poorly written emails, blog
posts, proposals, and more to get through. When that happens,
you risk confusing your readers and embarrassing yourself.
Stakes are high!
Don’t pay the high price for unclear
messages. Instead, get your writing right by learning
techniques to compose EVERYTHING you write with clarity and
precision, power and intention.
This workshop features
fun exercises that engage you in how to:
• Craft clear,
concise messages that get results
• Punctuate and
proofread with fresh eyes
• Eliminate errors that can mar
• Match the words precisely to the meaning
• Capture writing techniques you'll use forever
Barbara McNichol helps you express your expertise through the
written word by providing expert editing of articles and
nonfiction books. Over the past 20 years, she has placed more
than 300 books on her editor’s “trophy shelf.”
shares her skills through her monthly ezine Add Power to Your
Pen and her word choice guide Word Trippers: Your Ultimate
Source for Choosing the Perfect Word When It Really Matters.
A 19-year member of the National Speakers Association,
Barbara presented How to STRENGTHEN Everything You Write at
NSA’s 2013 Convention.
Join her in this skills-based
workshop that will make a difference for a lifetime.
Our MC's For The Day
Nancy Sanders & Kristin Slice, Three Dog Marketing
Meet our returning MC's. A power duo who light up the stage.
Nancy has worked for Fortune 500 organizations and award-winning small businesses. She’s generated millions of dollars in revenue and profits by setting SMART goals, building strong, loyal relationships and implementing simple marketing strategies. Nancy is the founder of Galaxy Consulting Services, Three Dog Marketing and provides counseling services through the Small Business Development Center.
Nancy believes that marketing and sales can be easy and her goal is to guide other businesses to the same results.
Nancy grew up in Southern California and earned a Bachelor of Science degree in Business Administration with a concentration in Marketing. She also holds an MBA in Global Management, graduating valedictorian of her class.
Nancy has been an entrepreneur all of her life, starting with lemonade stands at age six. In high school, Nancy’s French Club sold “hexes” for Halloween. Nancy built a very successful business with Mary Kay Cosmetics, earning the use of company car and becoming a Sales Director, while moving her business across country four times.
Kristin Slice is a Certified Social Media Strategist, helping business owners, sales professionals, event producers and non-profits to go from “doing social media” to building and executing a Social Network MarketingTM strategy. Social Network MarketingTM focuses on using social media to build relationships, increase online presence and leverage existing prospects and clients along with your expertise to create real results.
Kristin Slice and business partner Nancy Sanders launched Three Dog Marketing to help small to midsize businesses improve and integrate sales and marketing processes to produce greater results. Three Dog Marketing works with clients to ensure that marketing efforts turn into leads, leads turn into clients and clients turn into referrals…and higher profits. Instead of focusing on just one marketing tool, Three Dog Marketing looks at the strengths of each organization, their target market and goals to determine what marketing tools best fit the needs of the organization. Three Dog Marketing then creates a customized marketing strategy. Three Dog Marketing doesn’t stop there; unlike other marketing firms, they work with the client to provide step by step support, execution and full implementation of marketing and sales programs. Using the strengths of the organizations and leveraging the expertise of Three Dog Marketing to work as partners to create authentic, strategic results.